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3 Big Changes Coming to Facebook in 2022
Ah, the old’ Facebook algorithm. It’s a mystery instagram concealed in a puzzle shrouded by perpetual alteration.
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If you’re like many companies trying to increase your social media advertising, knowing how Facebook updates function can seem like a struggle.
We’ve created an overview of the three most significant things you can expect to see on Facebook 2022.
What We’ll Cover:
What is the Facebook Algorithm?
First Change: Facebook Shops Integrate with Shopify
Change #2: Facebook Invites Content Engenderers to Earn
Change #3: Facebook Announces Publishing Platform
What is the Facebook Algorithm?
Put it’s the Facebook algorithm determines which content users will view when they open their Facebook news feed and the order in which those posts will appear. Facebook defines the algorithm as “multiple layers of machine learning models and rankings” designed to predict which content is “most valuable and meaningful to an individual over the long term.”
Instead of seeing every Facebook post in chronological order, that is how it works; the Facebook algorithm evaluates each post, gives it a score, and then organizes it into an order that is descending in importance for every user. This happens whenever users refresh their news feed.
It’s not clear what Facebook algorithm chooses which posts to display, and what we do know is that one of the platform’s primary goals is to keep users scrolling to be exposed to more advertisements.
Ramya , Product Manager at Facebook, discusses the way that the algorithm functions:
“The objective for News Feed is to connect users with posts they find the most relevant…That means that we want to ensure that users can see what they want, whether messages from family and friends or videos and news articles from the Pages they follow.
We strive to find out what people are doing on Facebook, such as the posts they comment on and share. Also, we use surveys to learn more about the content people want to view and who they would like to get the posts from. Today, we’re making two ranking updates based on surveys we’ve conducted. One places a higher value on the people one would like to hear from the most, and the other focuses on the sites that users may consider the most valuable.”
First Change: Facebook Shops Integrate with Shopify
One of the significant changes to be announced in Facebook 2022 is its integration with Shopify. This subscription-based software allows anyone to start an online shop and sell their merchandise. It’s the first time that Shop Pay is accessible to anyone who isn’t a customer of Shopify.
This means that all Shopify sellers selling via Facebook and Instagram can now offer Shop Pay as a quick and secure option to pay customers. Brands such as Beyond Yoga, Jonathan Adler, and All birds are already offering this.
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Paying with Shop Pay is 30 percent quicker than the standard checkout time. This, in large part, can be attributed to the method it fills in existing customer information, such as shipping and billing information.
When a customer uses Shop Pay for the first time, their data is secured and saved to be used for future purchases. This results in more time spent shopping, fewer carts abandoned, and less time making forms.
However, don’t believe us; the figures will speak for themselves. Shopify recently analyzed 10,000 of their top merchants that have Shop Pay enabled. They discovered that checkouts processed via Shop Pay have an average checkout-to-order ratio of 1.72x more than those processed by regular checkouts. The conversion rate increases to 1.91x for mobile devices.
Based on Shopify, “While Shop Pay’s conversion advantages are evident on both desktop and mobile devices, It is vastly improved on mobile. Shop Pay checkouts convert at an average of 1.91x times more than normal checkouts. This is a huge benefit for direct-to-consumer brands in which mobile-based conversions could mean the difference between making and losing funds.
Change #2: Facebook Social Media Giant
The way we consume video is shifting among the public. Short-form videos are increasing in popularity on social media channels.
Alongside other Facebook updates, the social media giant has now allowed users to earn money by creating streaming videos as short as one minute. This is a decrease from 3 minutes earlier.
” If videos are three minutes or more, ads can be displayed for 45 seconds. In the past, only three-minute or longer videos could be monetized using in-stream advertisements, with an advertisement shown not more than one minute in advance,” said Yadav Aronstein, the Director for Facebook’s App Monetization.
Many tech analysts believe the move was an intelligent decision on Facebook’s behalf because TikTok and its tech competitors are racing to give content creators more excellent financial opportunities.
To participate in Facebook’s in-stream advertising for the video-on-demand service, Pages must comply with the following rules:
Total minutes watched: 600,000 from live, on-demand, and previously live or any other mix of uploads to video within the last 60 days.
You should have five or more active uploads of videos and previously-live videos. Video content must be uploaded, not deleted, and conforms to Facebook’s Content Monetization policies.
Instead of creating an account, content creators should create pages with a minimum of 10,000 followers, be at least 18 years old, and reside in a supported Facebook country. The page should also be approved and comply with Facebook’s Monetization Policy.
Change #3: Facebook Announces Publishing Platform
Since the year 2018, Facebook has invested more than 600 million dollars in support of journalists and other media professionals who are independent. This year, Facebook announced it was developing its newsletter platform for journalists and writers, letting them self-publish, increasing their readership, and making money from their content.
The tool will offer a variety of styles and options for customization. It will integrate with Facebook Pages, allowing publishing in various media formats, including photos, stories, and live videos.
Campbell Brown, Facebook’s VP of global partnerships for news, as well as product manager of the news channel Anthea Watson Strong in a recent blog article.
Although Facebook hasn’t revealed the way, it intends to work with independent writers. A report by Axioms states that the company is planning to start offering deals for paid subscribers to gain some momentum. Although Sub stack is dominating the growing popularity of newsletters, Facebook plans to be ahead in the market by offering more robust features like:
The announcement follows Facebook’s fight with the Australian government over a new law that requires online platforms to pay the publishers of news articles. On the 15th of March, 2022, News Corp, owned by Rupert Murdoch News Corp, announced a 3-year license agreement that would permit Facebook to share content from a variety of Australian news sources.
Wrapping Up
Social media is a challenging subject to master.
In the case of what’s to come with the Facebook 2022 algorithms, it is essential to be aware of all changes happening on the site so that you are in the best possible position for the inevitable changes that will take place.
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We hope that this article has provided you with an understanding of the three significant changes that will be made to Facebook 2022. You can use it to promote your business, stand out from competitors and increase sales.
